New York Times: Video Seeks Its 90 Seconds of Fame

By MICHELLE SLATALLA

Published: July 19, 2007

…But what did all the funny Internet videos have in common that ours lacked? We still weren’t sure. So before our next production, I sought advice from Frank Chindamo, a filmmaker whose specialty is funny short videos designed to be viewed online or on mobile phones.

“My creatives are at each other’s throats,” I told Mr. Chindamo. “Are there specific tips for how to work in this particular medium?”

“You’re making something for the very small screen, and so the premise has to be exaggerated,” he said. “Overcompensate.”

“Geometry Face” wasn’t exactly subtle. Mr. Chindamo elaborated by citing his video series “Mini-Bikers” (meant for viewing on mobile phones, it’s also online at Funlittlemovies.com). “It’s little men on motorcycles, fighting crime a little at a time,” he said. “It sounds really corny, but on a small screen, it’s really cute.”

Another rule of thumb: The best amateur videos tend to be 30 to 120 seconds long. (“Shorter and people don’t feel there’s any value to it; longer and the attention span drops off,” Mr. Chindamo said.)

I described our next video. It’s a mockumentary in the style of Christopher Guest, who made ‘Best in Show’ and ‘Waiting for Guffman,’” I said. “It’s the story of how our neighbors got sick of our dogs using the grassy verge in front of their houses as a toilet, so they tore up the verge and put down cobblestone and it’s our contention in the video that they caused some pretty shocking environmental damage.”

For a Thrifty Audience, Buying DVDs Is So 2004

By BROOKS BARNES

Published: November 22, 2008

Moreover, consumers now have cheaper ways to see movies and TV shows. Hulu. Vudu. YouTube. Netflix. Amazon Video on Demand. iTunes. Crackle. FunLittleMovies.com. Movielink. CinemaNow. The list goes on. As a result, movie and television studios seem more intent than ever on protecting their established businesses from cannibalization by new media, which are growing rapidly…

One Response to “New York Times: Video Seeks Its 90 Seconds of Fame”

  1. Dear webmaster…

    thanks for the good work….

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