By Debra Kaufman | Monday, May 7, 2007
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Because the mobile TV market is nascent, video content for this platform is a crucial topic. Not all of mobile video will be repurposed from existing programming. When and how to produce original programming for the small screen is something that Frank Chindamo, president and chief creative officer of Fun Little Movies, knows about. His company began creating comedic interstitials for HBO, Showtime, A&E, MTV, Playboy and Comedy Central in the early 1990s, and is now a top-deck channel on Sprint. “Now, our primary revenue is cell phones,” he said. “That’s our No. 1 market, bigger than the internet.”
Chindamo points out that cable networks that create their own content, including, HBO or Showtime, can use the mobile platform as a way to promote their own content. “For example, Sony should be on YouTube, Revver and the mobile phone to point people to Spiderman 3,” he said. “Advertisers and sponsors are the ones that need to be looking at making original content.”