The Best Buy Guy commercial is a great example of how we can create memorable advertainment using existing footage from our library. Sometimes our films already have a great sponsor opportunity but they just need minor tweaking. The Best Buy Guy piece was created with leftover footage from “Mr. Gadget” of the Mr. Wrong series, an existing webisode series we had previously created for Babelgum. With our editing abilities, we easily tailored the existing footage to fit what Best Buy was looking for. In general, this ability benefits the client because leads to a faster turnaround time and the finished content can be viewed ahead of time (e.g. viewing the original video that the advertainment will come from).
Best Buy was looking for a way to target the 18-34 male demographic with user generated-type web footage. Best Buy Guy features a woman on a blind date with a man obsessed with his gadgets and mobile technology. In the end the date becomes more for him about his gadgets than it is the woman across the table. Because Best Buy is a leader in electronics, we thought it was a good way to merge Best Buy’s brand with content targeted to the proper demographic.
Best buy was thrilled with our final product and Best Buy Guy took 3rd Place in the Best Buy portion of the MoFilm Tribeca competition in 2010.